Building a strong community of readers interested in your content is difficult. Keeping those readers engaged can be even harder. After all, the best content takes a lot of time and energy to produce. Content curation is one way to free up some of that precious time so you can get back to more important things like sleeping eight hours a night (Or maybe at least seven).
Content curation refers to the idea of finding relevant and valuable content and then sharing it with your audience. Before sharing a piece of content, ask yourself, “Is this something my audience would be interested in?”
Not only will you no longer have to spend hours trying to keep up with your audience’s demand for more content, but you can also begin building relationships with other thought-leaders in your industry.
Before you run off and start curating, take a look at my 5 must-have tools for finding content your audience will want to engage with.
Twitter can be overwhelming to say the least. The constant stream of tweets can make you feel like you’re missing out on everything. Don’t worry, that’s what Twitter Lists are for. Simply organize your followers based on the type of content they share.
For example, you might create a list for all the content marketers you follow as well as another list for those that talk more specifically about Google AdWords. The more segmented each list is the easier it will be for you to find content that meets the needs and interests of your audience.
Pocket is your ultimate tool for saving content you are thinking about sharing later. Use it to keep all of the interesting articles and videos you find in one place so that once you are ready to share, you know where to go. Don’t be afraid of saving too often, since Pocket allows you to group articles by tagging as well as searching.
The great thing about Pocket is that you’ll hardly even notice it. Integrated with more than 500 different apps such as Facebook, LinkedIn, Evernote, and Google, Pocket makes it easy to save articles wherever you find them.
Automation makes things easier, and that applies to content curation as well. Google Alerts allows you to search the web for specific phrases or keywords you want to keep an eye on. Each time Google comes across an article or webpage with those phrases or keywords, you’ll receive an email listing off each one.
How often you receive those emails is up to you. Ask for one every hour or just once a month. In either case, make sure the content you are receiving is what your audience wants to see.
Hootsuite isn’t just a social media management tool. In fact, it also serves as your own personal content curator. Under the “Suggested Content” section of the dashboard you will find a place to enter specific topics of interest. Once you’ve entered topics your audience wants more information about you will receive a list of popular posts that fall within those categories. If you see an article worth sharing you can do so in just a few clicks.
Swayy takes social media curation to the next level by integrating your social media accounts, topics of interest, and analytics all into one tool. From the moment you begin using the tool, Swayy will analyze the success of each of your posts and aim to refine and improve the content it showcases.
Sway offers a free version with one dashboard. For additional dashboards and functionality, you might want to try their paid plans which range from $10-$120 per month.
Did I Miss Something?
Is there a content curation tool you love to use but don’t see here? Comment below to let me know what tool it is and why you prefer it over others.