If you’re like most other small businesses, you probably can’t afford to throw money at things you think might impact your bottom line. Marketing budgets are tight and there is no room for frivolous spending. Return on investment (ROI) is the measure of success.
So when I mention blogging as being a necessary component of your business’s marketing efforts, you might raise your eyebrow and ask, “How would a blog help us increase our sales?” Not only does consistently updating a blog require a significant amount of time and effort, but some of the content may not even explicitly advertise your business.
If you’re not a believer in the power of blogging, read on to find out how it can make a difference for your business.
Providing valuable content to your target audience will help your business stand out as an industry leader. Blogging offers the opportunity to answer common questions customers have while also demonstrating your expert knowledge.
As your blog grows, so will the chances that your business becomes recognized as a go-to resource for helpful content. Building that trust is an important way to drive customer conversion rates.
Increasing Website Traffic
When you go to a search engine like Google, what are you trying to accomplish? In some cases you might be searching for a specific website, but most of the time you are trying to solve a problem. Content is what provides you with the answers you crave. As a business, you have the chance to create content your target audience is searching for. The better your content, the greater the possibility that customers will look to you for solutions to their specific problems.
Even sticking to the commitment of simply updating your blog on a consistent basis will increase your website’s visibility to potential customers. Every blog post is an indexed page. Each of these indexed pages serve as a reminder to Google that your site is up and active with content that might be of interest to potential customers in your industry.
Sharing that content across social media channels is another way to strengthen your reach by introducing your business to a whole new audience.
A blog provides your business with the unique opportunity to interact with customers in an informal manner. You’re there to help solve the customer’s problem, but along the way you build trust and gain insight into the issues that mean the most to your target audience.
Driving Passive Income
Yes, creating effective content takes time, but the great part of a blog is that the content sticks around for as long as you’d like. Even as months and years roll by, that blog post is a way for your business to engage potential customers and generate leads from the call to action (CTA).
So remember, even when you’re out of the office, those blog posts are still hard at work on search engines like Google, generating business.
Blogging, when done the right way, will change your business. It will change your life. It will change everything.
Will You Take The Leap?
Comment below to share whether you plan on starting a blog for your business.
Have a blog already? Share your blog in the comments below and offer any advice you might have for those just getting started.