5 Must-Have Content Curation Tools

Building a strong community of readers interested in your content is difficult. Keeping those readers engaged can be even harder. After all, the best content takes a lot of time and energy to produce. Content curation is one way to free up some of that precious time so you can get back to more important things like sleeping eight hours a night (Or maybe at least seven).

Content curation refers to the idea of finding relevant and valuable content and then sharing it with your audience. Before sharing a piece of content, ask yourself, “Is this something my audience would be interested in?”

Not only will you no longer have to spend hours trying to keep up with your audience’s demand for more content, but you can also begin building relationships with other thought-leaders in your industry.

Before you run off and start curating, take a look at my 5 must-have tools for finding content your audience will want to engage with.

Twitter Lists

Twitter can be overwhelming to say the least. The constant stream of tweets can make you feel like you’re missing out on everything. Don’t worry, that’s what Twitter Lists are for. Simply organize your followers based on the type of content they share.

For example, you might create a list for all the content marketers you follow as well as another list for those that talk more specifically about Google AdWords. The more segmented each list is the easier it will be for you to find content that meets the needs and interests of your audience.


Pocket is your ultimate tool for saving content you are thinking about sharing later. Use it to keep all of the interesting articles and videos you find in one place so that once you are ready to share, you know where to go. Don’t be afraid of saving too often, since Pocket allows you to group articles by tagging as well as searching.

The great thing about Pocket is that you’ll hardly even notice it. Integrated with more than 500 different apps such as Facebook, LinkedIn, Evernote, and Google, Pocket makes it easy to save articles wherever you find them.

Google Alerts

Automation makes things easier, and that applies to content curation as well. Google Alerts allows you to search the web for specific phrases or keywords you want to keep an eye on. Each time Google comes across an article or webpage with those phrases or keywords, you’ll receive an email listing off each one.

How often you receive those emails is up to you. Ask for one every hour or just once a month. In either case, make sure the content you are receiving is what your audience wants to see.


Hootsuite isn’t just a social media management tool. In fact, it also serves as your own personal content curator. Under the “Suggested Content” section of the dashboard you will find a place to enter specific topics of interest. Once you’ve entered topics your audience wants more information about you will receive a list of popular posts that fall within those categories. If you see an article worth sharing you can do so in just a few clicks.


Swayy takes social media curation to the next level by integrating your social media accounts, topics of interest, and analytics all into one tool. From the moment you begin using the tool, Swayy will analyze the success of each of your posts and aim to refine and improve the content it showcases.

Sway offers a free version with one dashboard. For additional dashboards and functionality, you might want to try their paid plans which range from $10-$120 per month.

Did I Miss Something?

Is there a content curation tool you love to use but don’t see here? Comment below to let me know what tool it is and why you prefer it over others.

Do You Really Need a Content Calendar?

Blogging and social media have become the norm for marketers, and rightfully so. Marketers who have prioritized blogging are 13 times more likely to enjoy positive ROI. On top of that, there are more than two billion active social media users worldwide, representing a global penetration rate of 28%.

The question for most small business owners isn’t whether they should start a blog or send that first tweet. Instead, the problem is figuring out how to use these tools most effectively. The solution is simple: develop a content calendar.

What is a Content Calendar?

A content calendar is kind of like a daily planner. Except instead of using it to write down when you have your appointment at the dentist, it can be used to list the dates and times you intend to add a new blog post, tweet out an update about an upcoming event for your company, or upload a how-to video to your YouTube page. One look at your content calendar should answer:

  • What type of content you will be sharing
  • How often you plan on posting content
  • How you plan on promoting your content

Once you’ve created a template for your content calendar you can begin scheduling messages in advance using Hootsuite so that you aren’t stuck updating it everyday. Plot out your social media strategy and prepare to engage with your audience.

Is It Worth It?

Planning out your content may seem like a nice thing to do, but does it really have a strong impact on your online presence? Spoiler alert: the answer is yes. Let’s take a look at how a content calendar can ramp up your blog and social media strategy.

Greater Consistency

You’d be hard pressed to find someone that doesn’t describe their workday as busy. Meetings and projects make it easy to forget to post that picture on Instagram even after you told yourself fives times that you would. With a content calendar, you can keep track of dates and events that are important in your industry.

Checking your content calendar on a regular basis will guarantee you never miss a conference or product launch ever again. Drive engagement and traffic to your blog by looking ahead in order to make sure you have enough time to produce and edit the content your target audience wants to see.

Improved Content

The best way to plan for the future is by looking into the past. Scheduling some time every other day to monitor the success of your content is crucial. Tools like Twitter Analytics give you the opportunity to see whether or not your content is appealing to your target audience.

By carefully tracking the success of each post you can begin developing an idea of the type of content that is most successful in addition to what platforms draw the highest level of engagement. Use this information to not only adjust what type of content you post, but also where you choose to then promote that content.


Developing a content calendar will give you a visual representation of how often you are posting to each social media channel. Be sure not to neglect a social media network just because of personal preference since you may be ignoring an entire portion of your audience.

Establish a research-based content strategy by testing out which type of content attracts more readers on specific social media channels. Once you have found a formula for success, continue to monitor data from analytics tools to refine your strategy.

Need a Push?

If you’re excited about the idea of a content calendar but aren’t sure where to start, check out this free template from Hubspot. This user-friendly template is a great starting point for anyone developing their first content calendar. If you try it out let me know what you think of it in the comments below!