Why Social Media Matters For Your Business

Contrary to what you may have seen this past week, social media isn’t just llamas and dresses. Sure social media has its fun side, but the value behind all those likes, retweets, and favorites can’t be ignored.

For the first time ever, businesses have the ability to reach and engage with millions of potential customers using social media channels like Facebook and Twitter. Each day new platforms continue to emerge while existing ones experience rapid growth each month. Don’t believe me? Let’s take a look at the numbers.

  • Facebook has more than 1.39 billion users, 890 million of which visit the site daily
  • There are 52.7 million Twitter users in the U.S. alone
  • LinkedIn has 187 million unique visitors each month
  • 13% of all Internet users are also on Instagram
  • 400 million snapchats are sent each day

Hopefully you now have a sense of how prevalent social media really is. Still, you may be wondering what all of this means for you?

As with most marketing tactics, an effective social media strategy requires careful planning and time. So if you’ve seen the light and plan on diving head-first into social media marketing, take a step back and grab a seat, we’re not done just yet.

One of the biggest mistakes businesses make when it comes to social media is trying to do too much. Although each social media channel presents its own unique opportunities, the reality is you can’t be everywhere at once. Avoid stretching yourself too thin by deciding which social media channel is right for you.


By far the biggest social media channel, Facebook is a great way to target specific segments of customers you want to reach. Narrow your reach based on information such as gender, age, interests, and geography. While they are effective, direct ads and boosted posts don’t come cheap. Be prepared to pay a hefty price for that loyal audience you try to build using Facebook.


Listen to what your customers are saying with Twitter. Used primarily to create brand awareness and promote website content, Twitter provides businesses with the chance to interact with customers in real-time. Reach out to unsatisfied customers and develop a strong reputation in customer service or drive conversation and engagement with hashtags.


Sometimes referred to as “Facebook for grown-ups,” LinkedIn is a way in which businesses can monitor and contribute to discussions with business professional in their industry. One particularly important feature on LinkedIn is “LinkedIn Groups.” Gain tremendous exposure for your brand by joining and establishing groups professionals in your industry will want to be a part of.


Take advantage of the rise of visual media by getting started with Instagram. You may want to seriously consider using Instagram if your business targets a young female demographic since about 70% of Instagram users are female between the ages of 18-35.


Like Instagram, Snapchat features a predominantly young user demographic. Unlike Instagram, Snapchat is only now becoming a promotional tool for businesses. With the recent introduction of the “Discover” feature, it will be interesting to see how Snapchat continues to evolve. If you are looking to target teens and young adults, keep a close eye on Snapchat so you don’t miss your opportunity to reach potential customers.

See One that Fits?

So now you have an idea of what social media channel is right for your business. Check out these terrific resources to get you started on your path to social media success.

What Do You Think? 

If you’ve used social media to promote your business, share your experiences in the comments below. If not, let me know what keeps you from doing so.